Talpa closed a three-year deal with PPTV HD 36 in Thailand for the entire The Voice franchise, consisting of The Voice, The Voice Kids and the latest addition to the brand, The Voice Senior. This brings The Voice franchise, that caters to all ages, to a combined number of 110 formats and makes it the most successful format brand in the non-scripted global market place to date. The 7th season of The Voice is slated to air this fall, followed by the 6th season of the kids’ version early 2019. Senior singing talent will get their chance to shine on the big stage in spring next year.
For The Voice Senior, Thailand is the first Asian country to adapt the format and is following in the footsteps of Belgium, Spain, Russia, Germany and the Netherlands. All shows will be locally produced by APJ&CO Co., Ltd. The Voice Senior recently finished a very successful first season in the Netherlands and also in Russia the show currently tops the charts.
Says Surin Krittayaphongphun, President of Bangkok Media & Broadcasting Co., Ltd. (PPTV HD 36): “PPTV HD 36 holds the rights of The Voice for years to come as it aims to penetrate new audiences through the variety genre. Apart from the existing The Voice and The Voice Kids formats, it’s the first time in Thailand that The Voice Senior will be introduced to the Thai audience. Better yet, the show’s elements, from the production perspective, are much refreshed in order to woo more viewing demands for this upcoming season.”
In this new spin-off of the worldwide hit show ‘The Voice of’, it is now the turn of the seniors! They will prove that you are never too old to shine. Four celebrity coaches will compete to pick their favorite seniors in the world-famous blind auditions. In the Knockouts, each coach will select their two best seniors to take to the finals. In the final episode, the winner will be crowned! Which senior turns out to have a voice of gold?